BeMa (formerly known as Being Marketers) brings together humans who want to brand and market in an ethical, soulful and story-driven way that reflects their own beliefs, and their own humanity.
Sadly, manipulative and gross marketing abounds and is sold as no-fail quick fixes that will turn on a faucet of easy money. To complete this process we are taught we need to be what the market wants, instead of who we truly are. Lies.
As members, we agree to a common intention to ethical, humanistic marketing:
As a member of BeMa, I am committed to bring my full self to my brand, stay true to my beliefs and share openly, consciously and ethically with others. The marketing I do will not add darkness, instill fear or increase pretense in the world. The marketing I do will add light, inspire hope and increase authenticity in the world. I will market unto others as I would have them market unto me."
Together, in BeMa, we inspire one another. As we practice intrinsic branding and humanistic marketing we are moving marketing into a new era of honest expression, and leave behind the coercion and manipulation of old.
"BeMa offers on-call brand support, insight and therapy for one another in a community of other heartfelt and brilliant humans who want to be excellent humans and brands." - Emily
Know More: Branding and marketing change quickly. Our community keeps you up-to-date with what's happening from the perspective of other prominent conscious marketing change-makers. We look at trends and provide practical, ethical ways for you to tell better stories, hone your language and speak directly to your audience.
Anti-Loneliness: Marketing is often lonely, solo work. BeMa connects you to other people who are doing marketing differently so you can share ideas, inspire one another, tackle challenges and be seen and heard. And our team is here to support and interact with you, too.
Daily Respite + Inspiration: The daily digital grind is overwhelming and numbing. BeMa was created as a place for you to rest, be at home, and recalibrate for a few moments every day. Our interactions and content are always designed to add more light, more understanding and more joy to the world. We provide self-care tips, help you pause to assess where you are personally and give ideas for how to tend to yourself and your team.
As you experience BeMa you will feel seen + heard, inspired + challenged.
And, as a founding member, you have the chance to help shape this community, and its content and experiences as they suit you.
Together, we can be the generative force moving ethical, genuine, emotional (but not manipulative) marketing forward simply by being human, telling amazing stories and knowing who we are.
We believe branding can be a force for good!
When you join the BeMa community, you’ll be able to connect and converse with us and one another. You also receive weekly thought-provoking prompts, industry updates and impromptu value-adds from us. You’ll also receive our monthly BeMa News and be able to submit questions to our BeMa special guests, high profile marketing leaders who join us every other month for a webcast. You have access to past webcast recordings and editions of BeMa content.
$24.99 per month, cancel anytime